Founders
Working under the guidance of the Foundation’s governing board, CancerForward’s three co-founders lead the development of CancerForward and its largest asset, CancerForward.org. They oversee working groups of Team CancerForward, the legion of volunteers who give of their time and talents to move the Foundation forward. Meet Beth, Bo and Brian…our co-founders whose collective vision drives our mission.

Beth Sanders Moore – Founder

Albert “Bo” Bothe, Jr. – Co-Founder Advisory Director

Brian Cruver – Co-Founder, Advisory Director
Supporting cancer survivorship has been a lifelong trajectory for Beth Sanders Moore, founder of CancerForward: The Foundation for Cancer Survivors. A young witness to esophageal, throat, liver, brain, skin and breast cancers gripping three generations of her family, Beth herself is a survivor of Stage II breast cancer of more than a decade.
Beth’s movement to the forefront of the global cancer community began more than 20 years ago when she took a seat at the management table of Susan G. Komen for the Cure® at its corporate headquarters in Dallas. Since then, she has volunteered time and talents to raise millions dollars for cancer-related causes. She served as a survivor advocate to the first ever LIVESTRONG® Presidential Cancer Forum, and later was tapped as a nominee for a White House appointment to the National Institute of Health’s National Cancer advisory board. She frequently speaks to survivor and caregiver audiences nationwide.
Three years after being treated at The University of Texas MD Anderson Cancer Center, Beth was recruited to the Board of Visitors of The University of Texas MD Anderson Cancer Center Foundation, where she served for six years – the last four on the Chairman’s Executive Committee. For several years, she served on the advisory board of the Blanton-Davis Ovarian Cancer Research Program at MD Anderson. In late 2010, Beth was appointed the community representative to Anderson’s Comprehensive Cancer Control Survivorship Committee. She is a past president and board member of the Houston Affiliate of Susan G. Komen for the Cure® and remains an active member of its advisory council. She also serves on the advisory council of The Pink Ribbons Project. During her career, Beth has served on the board of a dozen non-profits throughout the U.S., and is currently a member of the development board of The University of Texas Health Science Center-Houston (UTHealth).
A sixth-generation native of Marshall, Texas and 1976 cum laude graduate of The Mays School of Business at Texas A & M University, Beth was president of the charter pledge class that founded Kappa Alpha Theta at Texas A & M University in 1975. In recent years, she has served as a visiting lecturer at Texas A & M as well as Rice University.
Beth has received numerous awards recognizing her volunteerism and civic leadership including Pacesetter of the Year by The Cancer League of Houston, the Excellence in Bloom award from The Huffington Center on Aging at Baylor College of Medicine, and the Hope Award from the Young Survival Coalition. In 2008, Beth was named Houston’s Outstanding Community Volunteer Fundraiser. She is the youngest of 15 national recipients of the prestigious annual Loving Hearts Caring Hands award given by The Chaplaincy Fund and MD Anderson Cancer Center. The Amschwand Sarcoma Cancer Foundation honored Beth as the first recipient of its Commitment to the Cause award. Beth was named to the inaugural list of Houston’s 50 Most Influential Women and is a 2010 inductee to the Greater Houston Women’s Hall of Fame.
An author and frequent public speaker on cancer issues, Beth is contributing writer to “Hope and Healing for Your Breast Cancer Journey,” published by Harvard Health Publications and Chicken Soup for the Soul Publishing, due out September, 2012.